Bejan Handmade Lures is the story of a sports fishing enthusiast who turned a hobby into an international business. It all started with the artisanal production of balsa wood lures, appreciated by sport fishermen for their quality and behavior in the water. In 2014, he created a Facebook page, in 2016 he came to Instagram, and in 2018 he launched a YouTube channel with tutorials on lure construction — a loyal community built organically over 10 years. In 2025, Bejan came to Intersectic to take the next logical step: an online store to monetize this community.
Implemented solution
We built a WooCommerce store adapted to this specific niche — a community of passionate hobbyists who know exactly what they are looking for and need a detailed catalog with specialized materials.
- Catalog of materials for building wobblers — balsa wood (different thicknesses and sizes), hooks, hardware (eyes, steel wire, rings), resins, paints, varnishes, templates
- Detailed technical descriptions — the public is informed and appreciates precise specifications: wood density, exact dimensions, compatibility with wobbler types
- Integration with the existing community — prominent links to the YouTube channel, Facebook and Instagram, transforming social media traffic into sales
- Simplified shopping cart — purchases are frequent and repeated (consumables), the order flow must be fast
- Payments and delivery — delivery solutions for light, international products (the Bejan community has fans outside Romania)
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