Perioface is the practice of Dr. Adina Hăhăianu, a primary care periodontist in Arad, specializing in clinical periodontology, regenerative surgery, and oral aesthetics. In a medical field where trust is everything, the website needed to communicate competence, professionalism, and convert curious visitors into scheduled patients.
The Challenge: Specialized dentistry (periodontology) is less sought after than general dentistry — patients typically come to us through referrals or after they already have a diagnosed problem. The website needed to be both a credibility tool for referrals and an entry point for new patients looking for a specialist.
The implemented solution
We built a WordPress site with an elegant medical design, in blue tones — deliberately chosen because blue communicates professionalism, cleanliness, and calm, essential values in the medical context. The architecture was designed to guide the patient from curiosity to appointment in as few steps as possible.
- Premium medical design in collaboration with Blackpen — blue tones, professional doctor photography, modern office atmosphere
- Complete presentation of services — consultation, treatment plan, dento-alveolar surgery, odontotherapy, implantology, dental aesthetics, KIDS services
- Slider with the main specialties — periodontology, regenerative surgery, oral aesthetics — with clear medical iconography
- Prices page — price transparency, rare in private medicine, builds trust and reduces the barrier to entry
- Gallery of works — visual proof of competence, essential in dental aesthetics
- CTA main: direct phone — appointments are made by phone, the appointment button is persistently present in the menu
- Dedicated pages by specialty — periodontology with detailed educational content for patients
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