Selected Case Study — 2025

Perioface

Presentation · WordPress

Perioface is the practice of Dr. Adina Hăhăianu, a primary care periodontist in Arad, specializing in clinical periodontology, regenerative surgery, and oral aesthetics. In a medical field where trust is everything, the website needed to communicate competence, professionalism, and convert curious visitors into scheduled patients.

The Challenge: Specialized dentistry (periodontology) is less sought after than general dentistry — patients typically come to us through referrals or after they already have a diagnosed problem. The website needed to be both a credibility tool for referrals and an entry point for new patients looking for a specialist.

The implemented solution

We built a WordPress site with an elegant medical design, in blue tones — deliberately chosen because blue communicates professionalism, cleanliness, and calm, essential values ​​in the medical context. The architecture was designed to guide the patient from curiosity to appointment in as few steps as possible.

  • Premium medical design in collaboration with Blackpen — blue tones, professional doctor photography, modern office atmosphere
  • Complete presentation of services — consultation, treatment plan, dento-alveolar surgery, odontotherapy, implantology, dental aesthetics, KIDS services
  • Slider with the main specialties — periodontology, regenerative surgery, oral aesthetics — with clear medical iconography
  • Prices page — price transparency, rare in private medicine, builds trust and reduces the barrier to entry
  • Gallery of works — visual proof of competence, essential in dental aesthetics
  • CTA main: direct phone — appointments are made by phone, the appointment button is persistently present in the menu
  • Dedicated pages by specialty — periodontology with detailed educational content for patients

Technical Stack

WordPress · Custom theme · Media gallery · GA4 · Design: Blackpen + Intersectic

Project details

Type: Presentation site · Industry: Dentistry · Client: Perioface SRL · Dr. Adina Hăhăianu

Are you active in healthcare or professional services?

We build sites that convey competence and convert visitors into clients or patients.

Request a Quote