Selected Case Study — 2023

Solverse

eCommerce · WooCommerce

Solverse SRL is an online store specializing in complete photovoltaic systems — panels, inverters, batteries, kits and industrial storage solutions. It operates in a rapidly growing market, with high-value technical products and an audience that researches carefully before making any purchasing decision.

Challenge: The Romanian photovoltaic market exploded after 2022. Solvere needed an online store that could manage a complex technical catalog — inverters with dozens of technical variants, configurable kits, products with prices ranging from a few hundred to tens of thousands of lei — and convert informed visitors into customers.

Implemented solution

We built a WooCommerce store optimized for high-value technical products, with a focus on clarity of technical presentation, advanced category filtering and a simple purchase flow for complex products.

  • Catalog structured in 7 main categories — panels, inverters (Deye, Solis, Felicity, Growatt), batteries, photovoltaic kits, industrial storage, accessories, air conditioning
  • Technical product pages with full specifications, professional images and clear information about compatibility
  • Visible discount system — barred prices and discount percentage displayed prominently to stimulate the decision
  • “Request a quote” button for high-value products or custom configurations
  • GTM + GA4 + Google Merchant Center for full tracking and Google Shopping eligibility
  • Integrated shipping and payments adapted for products of various sizes and weights
  • News section for content marketing in the photovoltaic industry

Technical Stack

WordPress · WooCommerce · GTM · GA4 · Google Merchant Center · Custom theme

Project details

Type: B2C/B2B eCommerce · Industry: Photovoltaic · Client: Solverse SRL

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